Press Releases

Brad Williams to Perform at Grand Sierra Resort, Saturday, Feb. 27, 2027

GSR — Mon, 14 Sep 2026 17:00:00 GMT

RENO, Nev. (September 14, 2026) – Grand Sierra Resort (GSR) announces comedian Brad Williams will bring his stand-up comedy show to the acclaimed Grand Theatre on Saturday, Feb. 27, 2027 at 8 p.m.

Tickets go on sale Friday, Sept. 18 from 10 a.m. PT and start at $39.50, plus taxes and fees. Infinity Rewards members will have access to the presale on Thursday, Sept. 17 from 10 a.m. to 10 p.m. PT. For more information or to purchase tickets, visit sirevor.com or call 1-800-648-3568.

Brad Williams has built a career out of turning the unexpected into unforgettable comedy. A nationally recognized stand-up comedian, actor and podcast host, Williams brings a sharp, fearless point of view to stories about family, relationships, pop culture and the absurdities of everyday life. His high-energy performances and quick-witted storytelling have made him a favorite with audiences around the world.

Williams has released four comedy specials, including “Fun Size,” “Daddy Issues,” “Live on Short Street” and “Starfish,” which has amassed more than 9 million views. He has made appearances on “The Tonight Show,” “Jimmy Kimmel Live,” “The Joe Rogan Experience” and Netflix’s “The Degenerates,” among numerous other television and film projects. Williams became the first stand-up comedian to headline a Cirque du Soleil production, bringing his comedy to a stage better known for spectacle, acrobatics and theatrical production. Throughout his comedy career, Williams has continued to sell out theaters and comedy clubs worldwide, earning a devoted following with a style that is equal parts irreverent, relatable and unapologetically his own. Doors open at 7 p.m.

Yuridia to Bring Las Cartas Sobre La Mesa Tour 2027 to Grand Sierra Resort, Saturday, Feb. 6

GSR — Thu, 10 Sep 2026 16:00:00 GMT

RENO, Nev. (September 10, 2026) – Grand Sierra Resort (GSR) welcomes acclaimed Mexican singer Yuridia to the Grand Theatre on Saturday, Feb. 6, 2027, at 8 p.m. as part of her newly announced Las Cartas Sobre La Mesa Tour 2027.

Tickets go on sale Friday, Sept. 11, at 10 a.m. PT and start at $44.50, plus taxes and fees. Infinity Rewards members will have access to the presale on Thursday, Sept. 10 from 10 a.m. to 10 p.m. PT. For more information or to purchase tickets, visit sirevor.com or call 1-800-648-3568.

One of the most celebrated voices in Mexican music, Yuridia has built a career spanning more than two decades with powerful vocals and fan favorites including “Qué Agonía,” “Ya Te Olvidé,” “Amigos No Por Favor” and “Ya Es Muy Tarde.” Her Las Cartas Sobre La Mesa Tour brings together songs from throughout her career alongside newer material, blending romantic ballads with the regional Mexican sound that has defined the latest chapter of her career.

The 2027 U.S. tour launches Feb. 4 in Seattle, with Reno serving as its second stop before continuing to cities including San Jose, Los Angeles, Las Vegas, Houston and San Diego. Doors open at 7 p.m.

Grand Sierra Resort Kicks Off Football Season with Ultimate Game Day Specials

GSR — Wed, 09 Sep 2026 16:00:00 GMT

RENO, Nev. (September 9, 2026) – With the return of football right around the corner, Grand Sierra Resort (GSR) is once again the region’s go-to destination for every snap, sack and score. This season, GSR is serving up touchdown-worthy game-day specials, epic viewing experiences and thrilling opportunities to win big, making it the ultimate headquarters for fans all season long.

Chickie’s & Pete’s Crab House and Sports Bar
Voted ESPN’s No. 1 sports bar in North America, Chickie’s & Pete’s at GSR brings the energy, excitement and flavor of football season to life with HD screens across the restaurant and fan-favorite food and drink specials available during all live pro and college football games. Whether it’s Saturday rivalries or Sunday showdowns, fans can dig into delicious bites and sip crowd-pleasing drink deals throughout the season, including:

Drink Specials

Beer Buckets ($30) – Five beers with selections including Budweiser, Bud Light, Michelob Ultra, Kona Big Wave, Corona, Modelo and Pacifico
Pitcher Specials ($25) – Available in select domestic and imported beers
Cocktail Specials ($14) – Featuring Casamigos, Captain Morgan, Ketel One and Crown Royal

Food Specials

Football Combo Platter ($29) – Includes wings, fried calamari, mozzarella sticks and world-famous Crabfries

William Hill Race and Sportsbook
Adjacent to Chickie’s & Pete’s is the state-of-the-art William Hill Race and Sportsbook, spanning 3,000 square feet. Fans can catch multiple sporting events on the expansive 45-foot-wide LED viewing wall or settle into one of the spacious race stations equipped with 24-inch personal TV monitors, individual lighting and USB connectivity ports. Guests can also make in-game bets through the William Hill app, offering fans all the convenience of the sportsbook without taking their eyes off the game.

The football excitement extends beyond the bar and onto the casino floor, where guests can get in on the action with a variety of football-themed promotions and events throughout the season. For more information, visit sirevor.com.

Tower of Power Set to Bring Funk and Soul to Grand Sierra Resort, Friday, Nov. 27

GSR — Thu, 03 Sep 2026 16:00:00 GMT

RENO, Nev. (September 3, 2026) – Grand Sierra Resort announces that legendary funk and soul band Tower of Power will bring its signature grooves and high-energy performance to the Grand Theatre on Friday, November 27, 2026 at 8 p.m.

Tickets go on sale Friday, Sept. 4, at 10 a.m. PT and start at $34.50, plus taxes and fees. For more information or to purchase tickets, visit sirevor.com or call 1-800-648-3568.

For nearly six decades, Tower of Power has delivered the best in funk and soul music. Formed in Oakland in the late 1960s by Emilio Castillo and Rocco Prestia, the group began as a soul band called The Motowns before saxophonist Stephen “Doc” Kupka joined in 1968 and the band adopted its now-iconic name. East Bay Grease helped define the group’s signature sound and led to a deal with Warner Bros. Records, while their 1972 album “Bump City” became a hit on both the Billboard 200 and R&B Albums chart, featuring “You’re Still a Young Man” and “Down to the Nightclub.” The band followed with enduring classics including “So Very Hard to Go” and “What Is Hip?” and continued to tour and record throughout the decades.

Tower of Power has built a remarkable legacy not only through its own catalog, but also through collaborations and performances with legendary artists including Otis Redding, Elton John, Santana, the Grateful Dead, John Lee Hooker, Aerosmith and Bonnie Raitt. Known for its window-rattling grooves, dynamic horn arrangements and raucous party spirit, Tower of Power has helped define an unmistakable “Oakland soul” sound influenced by Oakland, Detroit, Memphis and Philadelphia. Doors open at 7 p.m.

Grand Sierra Resort and Meruelo Family Donate $50,000 to Tailhook Educational Foundation

GSR — Wed, 02 Sep 2026 17:00:00 GMT

RENO, Nev. (September 2, 2026) – Grand Sierra Resort (GSR) and the Meruelo Family donated $50,000 to the Tailhook Educational Foundation (TEF) during Hook ’26, marking the third installment of a four-year, $200,000 commitment to support scholarships for Naval Aviation legacy students.

The commitment, made through GSRCares, GSR’s charitable giving program, was announced in 2024 and provides $50,000 annually to TEF through 2027. With this year’s contribution, GSR and the Meruelo Family have donated $150,000 to the foundation, with a final $50,000 contribution planned for 2027.

The donation was presented to TEF as approximately 4,000 members of the Naval Aviation community gathered at GSR for the Tailhook Association’s annual symposium and convention. This marks the third consecutive year GSR hosted the event.

“GSR is proud to support the men and women who have dedicated their lives to Naval Aviation, and we’re equally proud to invest in the next generation,” said Alex Meruelo, GSR owner and Meruelo Group CEO. “These scholarships provide students with an opportunities to pursue their education while carrying forward the legacy of service that Tailhook represents.”

TEF provides undergraduate scholarships to qualified students who are children or grandchildren of current or former naval aviators, naval flight officers, naval aircrewmen and certain U.S. Navy aircraft carrier personnel.

The foundation awards more than 150 scholarships each year, with grants averaging more than $5,000. In 2026, TEF awarded more than $800,000 in scholarship funds to 158 students. Many TEF scholarship recipients pursue STEM fields, helping prepare them for careers in fields important to the nation’s future workforce and leadership.

Hook ’26 brought active-duty and retired aviators, aircrew members, veterans, defense industry partners and vendors to GSR for professional development, networking, exhibits, educational panels and programs celebrating the history and future of carrier aviation. The event was highlighted by Chief of Naval Operations, Admiral Caudle, delivering the keynote address.

“The Tailhook Educational Foundation is deeply grateful to the Meruelo Family and GSR for their continued generosity and commitment to our scholars,” said Capt. USN (Ret) Rodger Welch, Executive Director of TEF. “Support like this makes it possible for us to provide meaningful educational opportunities to the children and grandchildren of the Naval Aviation community.”

This partnership between GSRCares and TEF represents a shared commitment to empowering future leaders. For more information about the Tailhook Educational Foundation, visit https://www.tailhook.net/tef. For more information about GSR, visit sirevor.com.

Grand Sierra Resort Offers Free Roger Daltrey Tickets to Washoe County Firefighters and First Responders

GSR — Wed, 02 Sep 2026 16:00:00 GMT

RENO, Nev. (September 2, 2026) – Grand Sierra Resort (GSR) is offering Washoe County firefighters and first responders two free tickets to see Rock & Roll Hall of Fame musician and The Who lead singer Roger Daltrey live Saturday, Sept. 5, in appreciation of their work responding to a recent string of fires across the region. A block of 200 tickets has been set aside for firefighters and first responders.

“We’re grateful for the men and women who put themselves in harm’s way to protect our community,” said Christopher Abraham, Chief Marketing Officer at Grand Sierra Resort. “With the recent fires we’ve seen throughout the area, we wanted to find a way to show our appreciation and give local firefighters an opportunity to take a break, enjoy a great show and know that our community stands behind them.”

Eligible Washoe County firefighters and first responders can claim two free tickets to the Roger Daltrey show by using the promotional code FIRST026 at the Grand Theatre box office before Saturday, Sep. 5th at 6 p.m. To redeem the offer, guests will be required to provide proof of current employment, such as a valid department identification card or other official employment verification.

Tickets are available while supplies last and are subject to applicable terms and conditions. Additional restrictions may apply.

Street Heat Returns to Grand Sierra Resort Aug. 3–Aug. 7, 2027

GSR — Fri, 28 Aug 2026 17:00:00 GMT

RENO, Nev. (August 28, 2026) – Following the debut of Street Heat in 2026, Grand Sierra Resort (GSR) will bring the classic car and concert festival back to Reno Tuesday, Aug. 3 through Saturday, Aug. 7, 2027.

Building on its first year at GSR, Street Heat will once again bring classic car enthusiasts together for a multi-day celebration featuring vintage automobiles, live entertainment and a variety of experiences throughout the resort. Registration for participating vehicles will be $55, with additional event details to be announced at a later date. Early bird hotel discounts will also be available.

“Street Heat was created to give classic car enthusiasts another reason to make GSR part of their Reno experience, and we’re excited to bring it back for a second year,” said Christopher Abraham, Chief Marketing Officer at GSR. “We look forward to building on last year’s event and welcoming car fans, families and visitors back to the resort for another great week of cars, music and entertainment.”

The 2027 event will feature a multi-format classic car show showcasing vintage automobiles, along with opportunities for enthusiasts and spectators to experience the vehicles throughout the resort. In addition, the famous $10,000 Cherry Show-n-Shine event will return, alongside live concerts, with the 2027 entertainment lineup to be announced at a later date.

Details on vendors, event programming, concert acts, vehicle registration and other Street Heat experiences will be announced in the coming months.

Street Heat is produced by Grand Sierra Resort as part of the resort’s long-running tradition of hosting classic car experiences on-property. For more information and updates, visit StreetHeatReno.com or GrandSierraResort.com.

The Used to Perform at Grand Sierra Resort, Wednesday, Oct. 7

GSR — Tue, 25 Aug 2026 17:00:00 GMT

RENO, Nev. (August 25, 2026) – Grand Sierra Resort announces that The Used will bring their signature blend of post-hardcore, punk and emo rock to the Grand Theatre on Wednesday, Oct. 7, 2026 at 8 p.m.

Tickets go on sale Friday, Aug. 28 at 10 a.m. PT and start at $39.50, plus taxes and fees. Infinity Rewards members will have access to the presale on Thursday, June 27 from 10 a.m. to 10 p.m. PT. For more information or to purchase tickets, visit sirevor.com or call 1-800-648-3568.

Formed in Orem, Utah, The Used emerged from the early-2000s post-hardcore and emo scene and quickly established themselves as one of alternative rock's most influential bands. Fronted by vocalist Bert McCracken, the band broke through with its platinum-certified self-titled debut album in 2002, which featured fan favorites including “The Taste of Ink,” “Buried Myself Alive” and “Blue and Yellow.” Their follow-up, “In Love and Death," reached No. 6 on the Billboard 200 and further cemented the band's place among the defining acts of the era.

Throughout their career, The Used have continued to evolve while maintaining the emotional intensity and distinctive sound that first earned them a dedicated fanbase. Their extensive catalog includes fan favorites such as “The Taste of Ink,” “All That I've Got,” “I Caught Fire,” “The Bird and the Worm” and “Pretty Handsome Awkward,” songs that have helped make The Used a lasting force in alternative rock. Doors open at 7 p.m.

Triumph to Perform at Grand Sierra Resort, Wednesday, Dec. 2

GSR — Mon, 24 Aug 2026 14:00:00 GMT

RENO, Nev. (August 24, 2026) – Grand Sierra Resort announces Canadian rock group Triumph will take the stage at the Grand Theatre on Wednesday, Dec. 2 at 8 p.m. with support from April Wine.

Tickets go on sale Thursday, Aug. 27 at 10 a.m. PT starting at $79.50, plus taxes and fees. Infinity Rewards members will have early access via presale Wednesday, Aug. 26 at 10 a.m. to 10 p.m. PT. For more information or to purchase tickets, visit sirevor.com or call 1-800-648-3568.

Formed in Toronto in the 1970s, Triumph rose to international prominence with enduring hits, including “Lay It on the Line,” “Magic Power,” “Fight the Good Fight,” “Hold On” and “Never Surrender,” showcasing the band’s distinctive guitar work, powerful drumming and unmistakable vocals.

Throughout its career, Triumph has earned a reputation for combining musicianship with elaborate production, powerful visuals and the kind of larger-than-life energy that defined the golden age of arena rock. Its influence can be heard across generations of rock musicians, while its signature songs continue to receive radio airplay.

Joining Triumph is April Wine, the legendary Canadian rock band whose career spans more than five decades. Formed in Halifax, Nova Scotia, in the late 1960s and went on to become one of Canada’s most enduring rock acts known for hard-driving guitars, infectious melodies and hits including “Just Between You and Me,” “You Could Have Been a Lady,” “Roller,” “I Like to Rock” and “Sign of the Gypsy Queen.” Doors open at 7 p.m.

Marcus King Band to Perform at Grand Sierra Resort, Saturday, Dec. 5

GSR — Thu, 13 Aug 2026 17:00:00 GMT

RENO, Nev. (July 21, 2026) – Grand Sierra Resort announces Marcus King Band will bring its acclaimed blend of Southern rock, blues, soul and Americana to the Grand Theatre on Saturday, Dec. 5 at 8 p.m. as a part of the “Darling Blue Pt. 2 Tour”.

Tickets go on sale Friday, Aug. 14 at 10 a.m. PT starting at $34.50, plus taxes and fees. Infinity Rewards members will have early access via presale Thursday, Aug. 13 from 10 a.m. to 10 p.m. PT. For more information or to purchase tickets, visit sirevor.com or call 1-800-648-3568.

Led by Grammy-nominated singer, songwriter and guitarist Marcus King, Marcus King Band has built a reputation as one of the most electrifying live acts in modern roots music. Blending soaring guitar work with deeply personal songwriting, the band draws from blues, rock, soul and country traditions while delivering powerful performances that have captivated audiences around the world.

A fourth-generation musician from Greenville, South Carolina, King began performing alongside his father at an early age before forming the Marcus King Band in 2013. Since then, he has earned widespread acclaim through a series of celebrated albums and relentless touring, sharing stages with artists including Chris Stapleton, Greta Van Fleet and Nathaniel Rateliff & The Night Sweats. His solo career has further showcased his distinctive voice and songwriting, earning a Grammy nomination for "El Dorado," produced by Dan Auerbach of The Black Keys.

Marcus King Band continues to evolve while remaining rooted in the soulful musicianship and heartfelt storytelling that first established its devoted following. From fan favorites such as "The Well," "Homesick" and "Goodbye Carolina" to newer material that explores themes of resilience, healing and personal growth, the band's live performances combine exceptional musicianship with raw emotion, making every show a memorable concert experience. Doors open at 7 p.m.